Direct ATM Services, Incorporated

About Direct ATM Services, Inc.

Direct ATM Services, Incorporated, is a privately owned independent sales organization (ISO) headquartered in California, with nationwide experience in electronic banking terminal and prepaid phone services.

While Direct ATM is a newly formed corporation, it is by no means a start-up. The company has a long and proven heritage in ATM sales, deployment and processing. In 2002, Daniel Pina Jr., Nicole Murphy, Renee Houston and Dorothy Pina sold the West Coast based ATM network they had created, TellerQuick (operated by Evergreen Teller Services of Grass Valley, California) to eFunds, Incorporated. That acquisition was yet another milestone for the founders of Direct ATM Services. Having extensive experience in all areas of card swipe processing since 1988, the founders now focus on three products: ATM cash machines, prepaid phone products and check cashing services.

Direct ATM supports processing and deployment primarily in the Western United States. The founders of the company have specialized in providing ATM and electronic banking solutions to smaller and mid-sized business and financial institutions nationally since 1988. By demographically penetrating the ATM market in Oregon, Washington, California, Nevada, Arizona and Hawaii, the founders of Direct ATM have an enviable track record of building successful ATM and prepaid card relationships with banks, credit unions, retailers and representatives.

Direct ATM has made numerous strides toward solidifying the ATM business and controlling the quality of its customer presentations. As an example, Direct ATM arranged transaction processing through the ATM industry’s largest processors, from whose cutting edge technology emerged one of the most reliable network connections available in the marketplace.

This reliability generates more approved transactions and minutes for both ATM and prepaid phone services consumers. Direct ATM is also one of a small handful of companies that have been able to withstand the deep financial commitment needed to obtain registration with processors, banks, telecom providers and networks. The closeness of these network relationships allows us to solve the special concerns that ATM and prepaid products present when placed in a conventional location. Direct ATM has made a considerable investment to produce a proprietary, state-of-the-art application designed solely for our ATM and prepaid product lines.

Direct ATM's responsiveness to our customers needs has been unsurpassed. When faced with the task of increasing the speed of installations, the company combined with its former services team at Evergreen Teller Services, Inc., to quickly and efficiently contract for all ATM and prepaid unit installations. This cost cutting strategy focuses directly on the needs of our customers.